Signal Intelligence Reference Library

A forensic reference for attribution infrastructure. These technical specifications outline the standards required for Decision-Grade Data.

MOD-01
WARNING

Client-Side Telemetry

Audience Signal Collection

The Pixel provides density, not truth. Reliance on client-side vectors alone results in 15-40% signal loss due to ITP and obstruction.

MOD-02
CRITICAL

CAPI Verification Layer

Primary Verification Protocol

Server-side injection acts as the primary ledger of truth, bypassing client-side decay vectors to verify conversion integrity.

MOD-03
INFO

GA4 Synchronization

Ledger Alignment & Validation

GA4 is a synchronization layer, not a reporting tool. It must be calibrated to match bank deposits, not just ad clicks.

MOD-04
CRITICAL

Server-Side Infrastructure

Coverage Hardening Protocol

Bypassing client-side interference to restore decision-grade accuracy for high-value conversion vectors.

MOD-05
CRITICAL

Collision Management

Event Deduplication Logic

Without strict collision protocols (hashing), dual-signal setups cause massive inflation, destroying optimization models.

Is your infrastructure safe to scale on?

Signal loss is invisible until you audit it. Get a decision-grade forensic review of your attribution stack.